Barcelona Packaging Hub, a newly created hub backed by more than 25 years of experience in the sector.
The Hub’s founding companies have an average of more than 25 years of experience in the sector, a global presence on five continents and branches in multiple countries.
That the packaging sector in Barcelona is a reference is a reality. The powerful companies in the sector in the province, and in general in the Catalan geographic area, support this statement. Now the sector already has a Hub, Barcelona Packaging Hub, born to respond to larger and more complex projects, making it easier for customers who need packaging solutions.
The different companies that are part of the Hub are specialists in specific machinery. Therefore, there are companies focused on horizontal machinery, stick-type packaging, filling and capping machines, end-of-line automation specialists, wrapping machines, companies focused on labeling, coding and marking, etc. All of them work in different sectors, from food, pharmaceuticals and personal hygiene, among others. The fact that the different companies have come together with the same objective, to offer a global and integrated service of the different technologies of the sector, offers a solution to the level of the boom of developing countries that are willing to buy European packaging machinery. Barcelona presents itself as a potential brand, and one of the Hub’s tasks is to translate the innovative values inherent in the Barcelona brand into a seal of quality in order to differentiate the companies that sustain the sector’s good brand reputation.
Barcelona Packaging Hub, recently formed, is the only Hub of its kind in Catalonia. The diversity of companies (currently seven companies) that are currently part of the Hub, and that have individual prestige in different specializations, favor the productive capacity while maintaining a transparent and trustworthy relationship with customers.
The Hub focuses on different market segments such as, in addition to technology partners, end customers or suppliers, also potential partners, institutions or opinion leaders among others.
The formation of the Hub not only favors the customer who seeks to buy a specialized packaging machine or solve a specific need around the packaging, but it is also beneficial for the partners that make up the entity. Consequently, in addition to being part of the production chain for the Hub’s incoming projects, the organization’s partners have support and diffusion to reach differentiated targets, projecting, among all, a greater and better image of local packaging, attracting customers, opinion leaders and subsidies among others that favor the creation and consolidation of the quality seal mentioned above.
The effort of all the companies will allow the controlled attraction of partners and associates, completing and improving the current productive line by adding new and fruitful collaborations.
The BPH strategy is to focus on different geographical areas in the five continents, including potential countries such as France, the United States, Thailand, Mexico, Morocco and Dubai, among others. As well as participating in trade fairs, such as the Hispack trade fair..
All these objectives are to be achieved through different business and communication strategies, tactics and actions. In addition to the know-how of the companies that are part of the BPH, the organization has a team specialized in business strategy and communication, so that advice in these fields is guaranteed for any company that joins the Hub adventure.
For Fidel Mengibar, CEO of Antonio Mengibar S.A., one of the founding partners of the Hub: “Working together as we have been doing is the key to prosper and achieve the objectives that now, on behalf of the Hub, are more global and ambitious. Collaborative work is nothing new for our companies, but we did need an umbrella brand to guide us in the process of growth as a brand and as a sector in a geographical area with great potential such as Barcelona”.
To find out more: