The management of human talent in the company is one of the most important issues today. That is why the concept of corporate wellbeing has reached our days with great power, especially as a result of the pandemic of Covid-19. Companies carry out actions such as flexitime, active employee listening, among others, in order to improve the well-being of the staff. The following article will discuss the importance of corporate wellbeing management and employee branding.
Corporate wellbeing management is a key element to increase employee motivation
As mentioned above, corporate wellbeing is a concept that is currently in vogue. Employee wellbeing generates a bond of belonging between company and employee. Achieving efficiency in the workplace is a challenge for many companies. Consequently, companies are responsible for offering actions that boost the motivation of their employees to ensure that they are efficient, feel involved in achieving business objectives and, consequently, increase motivation and productivity levels.
On the contrary, poor management of employee wellbeing causes certain problems such as, for example, an increase in absenteeism, high staff turnover or lack of motivation, and in turn negatively affects the company’s productivity. In this line, corporate wellbeing contributes to reduce the rate of absenteeism, since when working on employee wellbeing actions, people are motivated to come to the company which helps to contribute to the common benefit.
“Companies do not exist without the people who make it possible,” Ester Las, human Talent Manager at Mengibar, founding member of Barcelona Packaging Hub.
We all spend part of our time in the company, we dedicate so many hours to work, so being in a place where you feel comfortable, valued and where you are made to participate, is very important. Therefore, we must take into account the ability of a company to promote the feeling of belonging to its employees so that they can grow professionally and personally. After all, when a company grows and the employee feels part of it, he also grows as a person, thanks to the experience and training developed on the job. And this is why it is important to have a happy workforce, because who will speak with total transparency about the company? The employee.
Employee branding
Employee branding is a corporate strategy aimed at turning employees into brand ambassadors. For better or worse, employees can influence the image projected by a company or organization.
In this line, having a happy employee translates into having the best ambassador of the company. The employee is the one who lives day by day in the company, knows what the atmosphere is like, knows if their suggestions are listened to, etc. It is for this reason that by implementing welfare actions that ensure a motivated and happy workforce, employees will become excellent brand ambassadors.
It is important to collect all suggestions, improvements and other information from employees in order to evaluate them with management and human resources managers. Having feedbacks will help to implement actions that will improve staff motivation, increase their efficiency, etc., and at the same time the employees will see that the company counts on them and they will be part of the company’s objectives.
It is important to collect all suggestions, improvements and other information from employees in order to evaluate them with management and human resources managers. Having feedbacks will help to implement actions that will improve staff motivation, increase their efficiency, etc., and at the same time the employees will see that the company counts on them and that they will participate in the company’s objectives.
How many situations have there been when an employee who has left the company has returned after a short time? This is a very normal situation that can happen to anyone. However, sometimes you get used to the good things and, when you are no longer in a company where wellbeing actions are developed, you realize how well they listened to you and how motivated you were. Moreover, this can be extrapolated to other situations. This is the case when an external temp comes. In this situation you can detect the image that the company has projected towards him, because once he is no longer in the company, he is the one who will talk about the company, how he has been received, the culture that is breathed, the treatment received, etc. Have there been situations in which external people have come proactively saying how good the atmosphere is in your company?
At the end of the day, the work we do is not the most important thing, but the people.
We invite you to watch Barcelona Packaging Hub’s webinar about corporate wellbeing.
