On December 17, Barcelona Packaging Hub held its eagerly awaited Annual Day 2024, a key event that reaffirmed its position as the epicenter of innovation in the packaging industry.
This meeting brought together members, partners and industry experts, who reflected on the achievements of the year and outlined strategies for the future, consolidating the Hub’s commitment to innovation, sustainability and collaboration.
2024: A year of consolidation, progress and new alliances
The event began with a review of the highlights of 2024, a year that marked a before and after for Barcelona Packaging Hub. Among the most important achievements:
- New technological alliances: This year, the Hub welcomed two new strategic partners: Balluff and SMC, leaders in automation and pneumatics. These additions have enabled the Hub to expand its technological offering, providing advanced solutions that optimize production processes, reduce downtime and improve efficiency on production lines.
- Participation in international trade fairs: The Hub had an outstanding presence at key events such as Hispack 2024, Pack Expo Chicago and Gulfood Manufacturing. These fairs were not only exhibition platforms, but also represented unique opportunities to connect with new markets and strengthen the international presence of the Hub’s partners.
In particular, it is relevant to highlight the Hub’s presence at Gulfood Manufacturing, an event of great strategic importance for the region. On this occasion, four of the Hub’s partners – Antonio Mengibar, Effytec, INVpack and Synchropack, participated in a joint stand that highlighted the Hub’s collaborative strength, showcasing innovative solutions that captured the attention of the Middle East market and consolidated its presence in this region.
- Technical seminars and other events: Throughout the year, the Hub organized technical days focused hand-in-hand with technology partners on topics such as sustainability in packaging, digitization of production lines and the latest trends in machinery technology. These meetings not only strengthened ties between members, but also promoted the exchange of knowledge and the generation of innovative ideas, consolidating the Hub as a true driver of change in the sector, a fundamental value that characterizes the organization.
Looking ahead: Strategies for 2025
The second part of the Annual Day was dedicated to presenting the strategic lines for 2025, with a clear focus on expansion, collaboration and sustainability. Among the main areas of focus:
- International expansion: The Hub intends to increase its presence in emerging markets and participate in new international trade fairs in order to further consolidate its position as a global leader in the packaging industry.
- Collaboration and joint projects: More collaborative projects between partners and associates will be promoted, with the aim of optimizing processes and improving competitiveness through joint solutions that benefit all members.
- Sustainability at the core: Sustainability will be one of the pillars of future packaging solutions. The Hub will work to integrate greener practices into all aspects of the manufacturing and distribution process.
A space for inspiration and networking
This collaborative environment was also enriched by the intervention of a sales expert, Fabio Danzé, with more than 30 years of experience in the sector, who offered a valuable perspective on the current market situation, highlighting how machinery manufacturers must develop sales strategies to improve margins and adapt to new business challenges.
In addition to the presentations and keynotes, the Annual Day provided an ideal space for networking. During the event, attendees had the opportunity to share experiences, discuss trends and explore new business opportunities.
In this atmosphere of exchange and creativity, ideas were generated that have the potential to transform the packaging industry in the coming years.
Barcelona Packaging Hub is deeply grateful to all the partners, associates and collaborators who made this event possible. Without their commitment and active participation, the achievements of 2024 would not have been possible.
See you at Annual Day 2025!
